We often find ourselves discussing traditional growth strategies and how each marketer prioritizes and leverages those growth pillars. Today was a whole new world of growth marketing as we welcomed Quinn Campbell, Marketing Lead at Sky Mavis (Axie Infinity). Axie Infinity is the largest blockchain-based NFT game, as a trading and battling game that allows players to collect, breed, raise, battle, and trade creatures known as “Axies”. Quinn offered us in-depth insight into his key growth pillars and how this world grows and markets quite differently from what we may know. With a focus on driving community advocacy and communications within gaming instant messaging platforms, they have found their website is often lower on their priority list. Listen in to discover how Quinn has been a part of Sky Mavis’s growth and how he looks to the future of the industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?