As our guest today says; Other than people, data is your most valuable asset. The Vice President of Marketing at Pandera, Tommy Bliven joined us to dive into all things data. Pandera is a full-service analytics and technology consulting firm with a primary focus on developing innovative data solutions leveraging the advanced capabilities of the cloud. As Pandera helps their customers unlock the full value of data, he equally looks to leverage it to optimize their buying journey. We have, with data, the ability to better understand how our users buy, where they are in the journey and what drives them through the buying journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?