‘Life is really simple, and yet we insist on making it complicated.’ The same could be said for our marketing and messaging efforts, sometimes overcomplicating with jargon and complex scenarios. An advocate for simplicity is our guest today, Director of Marketing at demandDrive, AJ Alonzo. demandDrive, simply put, is a demand generation firm offering customized sales development services and lead generation programs. AJ gives us an in-depth look into their efforts to acquire new clients, how he leverages their website and continues to optimize for increased conversions. With simplicity, education, and optimization AJ and the team can support and encourage buyers through their buying journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?