Highlighting testimonials and reviews can bring a reality to our prospects. It instantly establishes credibility and adds a personal layer to the buying experience, giving us as marketers the opportunity to connect to the emotions of our buyers. Focused on leveraging testimonials combined with a clear, educational, and optimized website is Elena Ciaccio. Elena is the Affiliate Marketing Manager at eAccountable, a full-service, digital growth agency that helps businesses scale efficiently and reach their target audience.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?