Supporting a Longer Buying Journey for a Complex Solution | Interview with Lyndsay Close from amBX

Supporting a Longer Buying Journey for a Complex Solution Interview with Lyndsay Close from amBX

Introduction

Everything’s getting smarter, our technology, ourselves, the offices we work in, and even our homes. Smarter spaces can help increase productivity, build trust and encourage sustainability. amBX provides software solutions for buildings in a mission to drive positive change and generate that can be used in real-time either in the building or via the cloud. The Marketing Manager, Lyndsay Close joined us today to dive into how they support their longer buying journey, work to break into traditional markets, and nurture and educate their prospects.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey