Customer communication and satisfaction are essential to business growth, success, and customer retention. With more power in the customer’s hands, their expectations are higher. With access to more information, free trials, demos, reviews, and referrals we have to ensure their experience with our brand is one they want to share and return to.
The Director of Growth of Hawke Media, Jeff Hyde joins us to discuss his perspective on growth, reminding us that we’re still in the people business and the value of attribution and tracking in the buyer’s journey. Hawke Media is a full-service marketing consultancy, providing the guidance, planning, and execution to grow brands of all sizes, industries, and business models. They’re on a mission to make marketing accessible to everyone.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?