Email marketing isn’t dead according to our guest Tracy Layden and we couldn’t agree more. It’s all about how you do it and personalize it for different buying personas. Tracy is the Senior Global Acquisition Marketing Manager at Mogul, a global diversity recruitment platform. Diverse teams generate better working environments are recorded to be more successful and through their pioneering technology solutions and inclusive community, Mogul cultivates meaningful success. Tracy dives into the different buying personas they serve and how they support them on the website and through both outbound and inbound marketing efforts.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?