Match the Post-Click Landing Page to Search Intent | Interview with Hammad Mirza from Insly

Match the Post-Click Landing Page to Search Intent Interview with Hammad Mirza from Insly

Introduction

Do you know what’s really frustrating? When you try to avoid ads that pop up during your digital browsing but find an ad that is relevant and piques your interest. You click on it and it has nothing to do with the advert. You’re defeated and vow to never make the same mistake. Is this why we’re losing leads and meeting our customer’s expectations? Hammad Mirza, the Global Head of Growth and Marketing believes a landing page that supports, matches, and is appropriate to channels of origin plays a crucial role in the buyer’s journey.

Hammad dives into his perspective on conversion challenges and the inner workings of their industry. Insly is an insurance software platform helping the industry break free from the dark ages and meet the rest of the digital world. Insly provides extensible software solutions that can be combined with custom modules to both simplify and completely automate all tasks required to run a successful insurance business. Get more insight from Hammad!

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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