Nurturing Organic Growth and Transforming Interest into Intent | Interview with Brendon Forrest from Gorilla 76

Nurturing Organic Growth and Transforming Interest into Intent Interview with Brendon Forrest from Gorilla 76


Sustainable success means prioritizing revenue-focused marketing strategies. Gorilla 76, an Industrial marketing agency, helps B2B companies in the manufacturing ecosystem do just that. Brendon Forrest, Senior Demand Generation Strategist discusses Gorilla 76’s client acquisition and growth efforts which are intricately woven into their revenue-focused marketing approach, which centers on nurturing relationships, delivering value, and cultivating trust. By harnessing the power of its founder’s active LinkedIn engagement, the agency effectively establishes a strong digital presence, resonating with its niche audience of mid-market manufacturing companies. Through their dynamic media properties such as the ‘Industrial Marketing Live’ web show and the podcast ‘The Manufacturing Executive,’ they provide targeted, educational content that not only positions them as industry thought leaders but also fosters a community of like-minded professionals. This organic growth strategy ensures that when potential clients engage, they are already well-acquainted with Gorilla 76’s philosophy and expertise. Their website transforms interest into intent, converting a substantial percentage of engaged leads into opportunities. By integrating with client CRMs, they become strategic partners, meticulously guiding leads through the pipeline, and ultimately contributing to the client’s revenue growth within the manufacturing landscape.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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