Optimize for lead quality or miss the boat I Interview with Brian Roizen from Feedonomics


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In this interview we meet Brian Roizen Cofounder at Feedonomics. His latest venture, Feedonomics, tackles the difficult challenge of eCommerce advertising and focuses on dealing with shopping feeds.

Feedonomics has been adopted by many of the largest marketing agencies, brands, and retailers around the globe. So Brian gives an insight on how they won over 30% of the top 1,000 Internet Retailers.

In the interview we investigate the importance of lead qualification. Brain goes in depth and shares the effects that lead quality has on his business and how to prevent the all to famous chasing of lead count. Based on his practical experience Brain explains why and how to optimize for lead quality...