Tailoring Content: Persona-Specific Pages for Role-Relevant Engagement | Interview with Ashley Baich from Hubble Technology

Introduction

In today’s fast-paced digital landscape, maintaining complete visibility of your assets and their intricate relationships is critical, especially in the face of mounting vulnerabilities and an ever-evolving attack landscape. Hubble Technology is focused on providing end-to-end visibility into an organization’s assets and security controls, primarily serving the cybersecurity community. Ashley Baich, VP of Product and Marketing joins us to provide more insight. They have recently relaunched their product, named Aurora, to offer a comprehensive view of an organization’s tech stack. Ashley discusses how they reach clients through referrals, partnerships, and industry events. Their website plays a pivotal role as a primary touchpoint for potential customers and partners. It serves as a crucial information hub, allowing visitors to gain a clear understanding of the company’s brand and product solutions before they even engage in a demo or direct contact. The website excels in providing high-level product information and persona-specific pages, tailoring content to resonate with individuals based on their roles within the cybersecurity field. One of its key strengths lies in the ease of navigation, ensuring that visitors can quickly find the most relevant and meaningful information. However, the website also faces the challenge of striking the right balance between providing enough technical detail for the experts in the field and delivering accessible, high-level information for those without a technical background.