In today’s fast-paced digital landscape, maintaining complete visibility of your assets and their intricate relationships is critical, especially in the face of mounting vulnerabilities and an ever-evolving attack landscape. Hubble Technology is focused on providing end-to-end visibility into an organization’s assets and security controls, primarily serving the cybersecurity community. Ashley Baich, VP of Product and Marketing joins us to provide more insight. They have recently relaunched their product, named Aurora, to offer a comprehensive view of an organization’s tech stack. Ashley discusses how they reach clients through referrals, partnerships, and industry events. Their website plays a pivotal role as a primary touchpoint for potential customers and partners. It serves as a crucial information hub, allowing visitors to gain a clear understanding of the company’s brand and product solutions before they even engage in a demo or direct contact. The website excels in providing high-level product information and persona-specific pages, tailoring content to resonate with individuals based on their roles within the cybersecurity field. One of its key strengths lies in the ease of navigation, ensuring that visitors can quickly find the most relevant and meaningful information. However, the website also faces the challenge of striking the right balance between providing enough technical detail for the experts in the field and delivering accessible, high-level information for those without a technical background.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.