Pingboard Support-Led Growth for Enhanced User Experience and Conversions | Interview with Christie Hoffman from Pingboard

Support-Led Growth for Enhanced User Experience and Conversions Interview with Christie Hoffman from Pingboard

Employee culture has become more critical to employee retention and loyalty as the pandemic shifted the way we work and communicate. As companies look to better support, involve, and connect with employees Pingboard is hoping to be a part of that journey. The Head of Brand and Product Marketing, Christie Hoffman, who was once a user of the platform, dives into its value, who they serve, how they reach their audience, and continue to grow. With a focus on support-led growth coupled with pain-point messaging their user experience is heightened and their customer buying journey is supported. Pingboard reconnects, celebrates, and empowers your people and teams to power up your employee network.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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