Reputation can influence and determine your future success. As reputation is a major contributor to sales, customer acquisition, and brand strength it should be a priority for us all. A key goal for our guest today, Director of Marketing Trenton Romp, is that their deals at Clozd are won because of brand strength and reputation. Clozd is a leading provider of technology and services for win-loss analysis, helping their clients uncover the truth about why they win and lose. Trenton discusses who they serve and how he leverages their website to generate quality leads by creating in-depth content to build trust and position themselves as thought leaders.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?