Data plays a crucial role in many businesses today and the management of it is essential to its success. HarperDB’s data platform connects & distributes data, regardless of its source to enable real-time insights & decisions. This software company is focused on making data management easy. As their major audience base thrives in independent research and purchase, the director of marketing, Kaylan Stock works to serve and support that independent buying journey.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?