Product-led growth is all about letting your product do most of the selling, and proving value to users BEFORE you ask them to pay for anything or take up their time with a meeting. Correlated is the leading platform for product-led revenue. By combining traditional sales data with data from how your users interact with your product you can target the right accounts with the right message at the right time. The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth to suit their customer needs. By shifting to a self-service website coupled with educational content and a witty personality they can successfully produce product-qualified leads.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?