The Significance of Dynamic Content and Personalization | Interview with Victoria Samways from Major Tom

The Significance of Dynamic Content and Personalization Interview with Victoria Samways from Major Tom


Amidst the clamor and competition of a crowded marketplace, the quest to stand out and capture attention means relying on innovation and talent. Major Tom helps you find clarity in that chaos. Victoria Samways, marketing and brand manager discusses their full-service marketing agency aimed at helping organizations excel in today’s complex landscape. Major Tom’s team of specialists covers strategy, marketing, development, and creative aspects. The agency serves diverse industries, including e-commerce, consumer packaged goods, and B2B, addressing marketing challenges to achieve maximum impact. Their ideal client persona is a digital enthusiast who values comprehensive marketing strategies. Major Tom’s reputation is established through referrals, a strong online presence, and recent leads from ChatGPT’s recommendations. The website, a crucial touchpoint, focuses on user needs, leveraging dynamic content and HubSpot CMS for a personalized experience. The agency is launching a marketing benchmark tool on its site soon. While the website’s strength lies in dynamic content and personalization, they are continuously seeking improvements, particularly in enhancing blog content structure for better SEO.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.