Tailoring and Designing a Converting Customer Journey | Interview with Sharon Gwati-Mudzudzu from Hicomply

Tailoring and Designing a Converting Customer Journey Interview with Sharon Gwati-Mudzudzu from Hicomply

We love data, we use data, we need data and we thrive off tangible data but how do we secure it? Hicomply is a software platform that gives you the tools to build your information security management system (ISMS) as well as protect your business data. The Head of Digital Marketing, Sharon Gwati-Mudzudzu dives into her role as a digital marketer, who they serve, and how they’re growing in the go-to-market phase. Sharon and the team have worked to tailor and support the customer journey from their key acquisition channels while working to be a key resource as a young brand and in this growing industry. With bite-sized, accessible, and tangible content and information, the goal is to stand out from the rest.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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