The Challenges of How Varying Buyer Personas Convert and Engage | Interview with Leslie Denson from Ascend

The Challenges of How Varying Buyer Personas Convert and Engage Interview with Leslie Denson from Ascend

Data, data, data! We know it, we love it and we use it every day. Ascend gives data teams a single unified and automated platform to ingest, transform, and orchestrate their entire data engineering and analytics engineering workloads. Data teams and experts are often overwhelmed and struggle to keep up with the demand while leveraging their data capture. Ascend helps businesses get more from their data. The Growth Marketing Leader, Leslie Denson dives into their audience and how she is working to better serve varying buyer personas and support their journey to conversion.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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