‘You have to translate your technology in a way that anybody can understand.’ We welcomed communications, marketing, and PR expert, Michael Shmarak to the show. There are so many ingredients that go into the pot of successful digital marketing, and Public Relations is as important as adding salt to any dish. Michael dives into his journey at BlastPR, a full-service public relations and marketing services firm committed to driving measurable results. He reminds us of the importance of communication; the translation of messaging and how positioning can make or break you. As they rightly say on their sophisticated website; Advertising is what you pay for, publicity is what you pray for.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?