It’s a wonderful thing to be creative and to have the power to unleash, but we need the perfect space to turn those ideas into reality. NextFab is a network of collaborative maker spaces for creators of any skill level or interest. Rebecca Ledbetter, Director of Marketing joins us to discuss this Philadelphia-based membership-based maker space. NextFab operates like a gym, offering members access to various workshops such as woodshop, metal shop, 3D printing, and more. Rebecca discusses how NextFab spreads awareness through avenues like SEO, Google Ads, webinars, and local events, aiming to attract individuals interested in product creation and innovation. Their user-centric website is highlighted as a vital conversion tool, with an emphasis on clear branding and user-friendly navigation. Their well-designed website ensures that the visitor’s journey is seamless and engaging, with clear navigation, compelling visuals, and consistent branding that aligns with other promotional channels. The website captures the vital contact information of visitors, enabling the nurturing of relationships through email campaigns and further interactions. In this digital age, where first impressions are often digital ones, the NextFab website stands as the bridge between curiosity and commitment, fostering a sense of trust, belonging, and enthusiasm that ultimately transforms aspiring creatives into devoted members of their community. Rebecca, as a marketing leader, shares her diverse responsibilities, ranging from content creation and social media management to email newsletters and relationship building within her team and across departments.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.