Your website has the potential to be another sales team member and is essential to any business growth. As your website operates 24/7, remains relevant and fresh; offering support and information you can reach a wider audience than ever before. Acknowledging this and giving a shout-out to his marketing team is the VP of Business Development & Customer Solutions at C3 Solutions, Neil McEvoy. C3 Solutions has been transforming its customer’s static logistics operations into dynamic flow-through centers with its powerful yard management and dock scheduling solutions. Neil dives into the industry, how they work to serve the people, how they have grown their audience, and how the website serves the buying journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?