The Importance of Brand Perspective in B2B Marketing | Interview with Mickey Citarella from Nextbite


There is a reason that B2B companies with strong brands outperform those with a weaker perception. Brand perspective influences trust and cuts through the noise of competitors. As B2B buyers purchase for need there is no way to eliminate the human factor of emotion and recognizing both rational and emotional factors behind business purchases, and tailoring the value proposition accordingly, can critically influence purchasing decisions. The VP of Brand at NextBite, Mickey Citarella joined us to dive into his role and his insights into brand perspective, development, and growth. Nexbite is helping drive and shape the new digital era for the restaurant industry, as a leader in virtual restaurants and the pioneer in online order management.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey