Introduction
There’s nothing like expecting to pay a certain price for a service and being hit in the face with a bill too big for your post box. This was my feeling as my electricity bill arrived after spending more time at home during the pandemic and not really considering the consequences of boiling the kettle for my fourth cup of coffee. WattBuy is focused on making cleaner, more affordable electricity access to every household with their energy marketplace and platform. The Head of Growth, Thomas Amegadzie, offered some wise, insightful, and real wisdom into the role of growth marketing. Looking at growth as a mathematical equation, as each click, conversion, lead, channel all manipulates the final result, Thomas works to pull the strategic levers and fail logically on the road toward successful growth marketing.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
