The Role of Brand Design in the Buyer’s Journey | Interview with Ellie Newby from Verikai

The Role of Brand Design in the Buyer's Journey Interview with Ellie Newby from Verikai


Verikai is an insurance technology company leveraging alternative data and machine learning to change the way the industry views risk. In this traditional industry, Verikai is a disrupter and their marketing and brand design have to match that.  Ellie Newby, Marketing Manager joined us to discuss how they do that and offer us an insight into the industry and how they’re changing it. With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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