The Role of Content Marketing in Brand Awareness & Education for a Disruptive Solution | Interview with Kisha Velazquez from Joonko

The Role of Content Marketing in Brand Awareness & Education for a Disruptive Solution Interview with Kisha Velazquez from Joonko

Diverse working environments and culture-focused businesses will often find more success in their industries. Helping to connect diverse, high-quality talent with golden opportunities is Joonko. Joonko’s diversity recruitment software enhances workforce diversity and streamlines diversity sourcing. Director of Content Marketing, Kisha Velazquez joined us to dive into the role of content marketing for building brand awareness and educating their prospects. As a disruptive solution in the industry and changing the way, people hire education is a critical element to their buying journey.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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