The Vital Role of Controlled Growth and Strategic Customer Selection | Interview with Brenda Boral & Patricia Boral from Boral Agency

The Vital Role of Controlled Growth and Strategic Customer Selection Interview with Brenda Boral & Patricia Boral from Boral Agency


In the ever-evolving realm of digital marketing and business growth, navigating the dynamic landscape while authentically standing out is no easy feat. You’ll want the support of the Boral sisters, Brenda and Patricia, and their agency. Boral Agency specializes in custom Digital Marketing Strategies for businesses ready to grow. Brenda and Patricia Boral, co-founders, emphasize their agency’s focus on collaborating with growing businesses, particularly in the technology, manufacturing, construction, and B2B sectors. Boral Agency’s growth strategy revolves around strategically acquiring clients by targeting businesses ready for collaboration. Their consistent messaging across platforms, facilitated by their cohesive website, stands as a major strength, fostering credibility and drawing clients who have followed their journey. The agency’s approach has evolved from learning the perils of rapid expansion and embracing client selectivity, prioritizing alignment over immediate gains. Boral Agency’s narrative highlights the importance of methodical and controlled growth, precise client engagement, and a unified digital presence in navigating the dynamic landscape of digital marketing and business growth. Brenda and Patricia also share their unique journey of starting the agency as sisters, addressing challenges, and setting clear boundaries to separate business and personal life. The hosts express their excitement about their agency’s expansion plans to different markets, including Europe and Latin America.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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