The Role of Customer Engagement in the Buying Journey | Interview with Nicky Wilkins from bluQube

The Role of Customer Engagement in the Buying Journey Interview with Nicky Wilkins from bluQube

Introduction

Accounting is accounting so how does the UK-based accounting software solution, bluQube differ? It comes down to customer experience, the human touch, and a dash of personality. bluQube has been specifically developed by Symmetry to help organizations challenge how they ‘do’ finance and the Head of Customer Engagement, Nicky Wilkins joined us to offer insight into the industry they have served for over 25 years and how they continue to improve customer engagement and experience overall. Through open discussions with customers, online content, and the determination to put their customers first they have a perfect recipe for growth and longevity in the industry.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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