The Role of Experimentation & Measuring in Increasing Conversions | Interview with Ulf Schwekendiek from Centered

The Role of Experimentation & Measuring in Increasing Conversions Interview with Ulf Schwekendiek from Centered

We’re always moving so fast. With the abilities technology has given us we’re constantly on the go which is causing us to lose touch with the present moment and ultimately impacting our ability to focus. Centered is a flow-state app for productivity that offers flow music, a virtual productivity coach, notification blocking, and more. The CEO and Founder, Ulf Schwekendiek joined us today to dive into the value of the Centered app, how they are growing, and how he experiments and measure in order to continue increasing conversions.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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