The Unique Role of the Website for Product-Led Growth Companies | Interview with Joe Horowitz from CoderPad

The Unique Role of the Website for Product-Led Growth Companies Interview with Joe Horowitz from CoderPad

The interviewing process is a challenge within itself, but interviewing in the world of coding adds another level of difficulty and even more so in the remote world. CoderPad is a technical interview platform for leading development teams. It enables a quick, accurate read on a candidate’s skills. Growth Lead, Joe Horowitz joins us to discuss the industry they serve and how they work to solve common challenges in the space. With product-led growth driving their marketing, Joe dives into the role the website plays and how he works to offer the right content at the right time in a buyers’ journey, to ultimately enhance the experience and remove friction.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey