Measure, analyze and improve are the core values at Preseem. Preseem enables WISPs (Wireless Internet Service Providers) to reduce churn and support costs by measuring, analyzing, and improving the subscriber Quality of Experience. The Director of Marketing, Alison Vreeswyk offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey. Form persona tailored landing pages to ungated content to analyze data to better understand the buying journey; Preseem has seen improved user engagement, more demo requests, and a reduced bounce rate. Listen in to get more insight from Alison.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?