All marketing roads lead to your website and it continues to be an essential stepping stone to any buying journey. Talent Brand & Marketing Manager of Canda, Jack Ludlam, joined us to dive into his perspective of the website and how he looks to turn their visually engaging website into a lead generator. Canda is the in-house talent partner for growing companies as they believe in more transparent, trusting, and skilled recruitment services. Jack dives into the importance and value of testing in order to better understand what your users need and how to encourage them towards a conversion.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?