Unlocking Collaborations and Monetization Through a Creator Community | Interview with Deirdre Mahon from Catch+Release

Introduction

While many people are familiar with the art of obtaining content, there’s an often-overlooked realm that resides in the world of content licensing. Catch+Release provides content licensing for brands and creators so you can take creative risks, not legal ones. Deirdre Mahon, VP of Marketing discusses their collaborative creative platform that facilitates content curation and licensing from the internet. Deirdre explains that Catch+Release is a content licensing platform primarily serving brands and creators, enabling them to access and incorporate authentic and fresh content for marketing campaigns, with a focus on user-generated content. They cater to various industries, including retail, automotive, fintech, hospitality, media, entertainment, sports, healthcare, and more. Their client acquisition channels include referrals from within the creative and ad agency industry, outbound emailing, event participation, SEO, and pay-per-click advertising. They are also working on updating their website to better cater to user needs and have introduced a Creator Community to connect content creators with brands. This community fosters collaborations and monetization opportunities. This demonstrates their dedication to revolutionizing the content acquisition and licensing landscape.