A powerful weapon for marketing hands is influencer marketing. From generating awareness, building trust and credibility to an endorsement converting customers; influencers should be a part of any buying journey. gen.video is the premier performance-based influencer marketing platform that enables creative, video storytelling to drive conversation and inspire eCommerce purchases. President and Co-Founder, Jessica Thorpe joins us to discuss the value of influencer marketing, their key acquisition channels, and the role of their website.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
