In an era defined by unprecedented advancements in healthcare and technology, the imperative of digitizing clinical trials has emerged as the cornerstone in revolutionizing medical research and patient care. Lex Guest is the Head of Marketing at Aparito, a company dedicated to digitizing clinical trials. Lex discusses their mission to make clinical trials more accessible, especially for patients with rare diseases, by using apps, wearable devices, and video assessments. The company’s goal is to streamline the clinical trial process, gather more frequent and higher-quality data, and ultimately speed up drug development. Lex describes their approach to marketing, which involves producing white papers, participating in conferences, and leveraging paid media channels like LinkedIn to reach potential clients. The interview highlights Aparito’s focus on customer feedback and the importance of building relationships with clients to understand their needs and provide solutions. Lex shares insights into his personal journey and the strategies that have driven the company’s impressive growth, particularly in inbound leads.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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