
The Successful Role of an Academy in the Buying Journey | Interview with Giles Thompson from Avvoka
Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey.
bring the right visitors
SEORank for what your buyers search GEO/AEOBe recommended in AI search PPCLaunch and optimize ad campaigns Social Request early accessCreate on-brand content for every channelturn visitors into customers
CRO & PersonalizationPersonalize every visit to convert more Landing pagesA matching page for every adunderstand why it happens
Agentic analyticsAnalytics that acts, not just reports Ask your dataPlain-language answers from your data UI-less dataYour data wherever you workBy industry
E-commerce & retailFrom search, AI and ads to more orders Health & wellnessFrom local and AI search to booked appointments JewelryFrom first discovery to a confident purchaseTravel & hospitalityFrom inspiration and ads to direct bookings Education & trainingFrom course research to enrolled students
Acquire
SEO GEO/AEO PPC Social Request early accessConvert
CRO & Personalization Landing pagesAnalyze
Agentic analytics Ask your data UI-less dataImprove
Company DNA Competitor spy Growth stories Super agents Pathmonk MCP
Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey.

Andrew gives the listeners some practical tips on how to optimize a website for a streamlined user experience to stand out from the competition.

Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey.

Andrew gives the listeners some practical tips on how to optimize a website for a streamlined user experience to stand out from the competition.
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