Create Brand Recognition to Penetrate Different Markets | Interview with Paul Guy from Techfynder

Introduction

If anyone knows the true value of people in a business it’s our guest Paul Guy. Paul is the marketing and communications director at Techfynder. Techfynder is equally all about people as a dedicated platform that allows companies to directly source and hire talented professionals globally. Going beyond, Paul is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way. He’s always thinking about people!

Although it may seem obvious that talent success is business success, there are just too many employees who feel undervalued and underappreciated. Your greatest business asset is your people. However, assets are only valuable by the time and energy you commit to them. By being proactive and thoughtful in your talent management you can retain, develop and engage these vital players, giving your business a competitive edge.

Techfynder reaches varying markets around the world and it is valuable to Paul to create dominating brand recognition to penetrate those different markets. By being innovative in their analysis of decision data the team can target each market based on their desires and needs. As Paul says; ‘You have to make the effort to suit their desire’. Listen in to discover this market and Paul’s strategies and ideas for successful business growth.