How Word-of-Mouth Referrals Drive Success in a Tight-Knit Community | Interview with Catherine McDevitt from Eventeny

Introduction

From coordinating logistics and managing resources to addressing unexpected hiccups, event organizers navigate a complex landscape to ensure everything runs smoothly. If only there was a robust, user-friendly event management software. Eventeny is a real-time collaborative platform that empowers organizers to design a near-infinite number of events. Catherine McDevitt, Social Media and Public Relations Strategist discusses Eventeny’s focus on making event planning easy for organizers of all types of events, from small local festivals to large enterprises like Comic-Con. Leveraging word-of-mouth referrals, a key driver of their customer acquisition, Eventeny capitalizes on the tight-knit community of event organizers who often recommend their platform to peers. Additionally, their website plays a pivotal role in the user journey, designed for simplicity and effectiveness in conveying their mission and call to action, making it accessible even to those unfamiliar with event management software. With a strong commitment to user-friendliness and a focus on direct interactions with event organizers through conferences and personal engagement, Eventeny continues to thrive in the dynamic world of event planning. In terms of PR, Catherine is excited about the person-to-person interactions and attending conferences to better understand the needs and pain points of event organizers, especially in the context of the challenges posed by COVID-19.