Introduction
In today’s rapidly evolving financial landscape, the imperative for financial service businesses to scale and grow has never been more pronounced. INSART is a strategic technology partner for the top Fintech companies. Bohdan Hlushko, Technology Team Manager, gives us more insight into the company’s mission to provide solution development services for financial and fintech companies. The team embraces diverse methods to acquire their clients, including inbound and outbound marketing, content creation (such as a YouTube channel), and networking with partners for referrals. Their website is pivotal, serving as an information hub, building credibility, generating leads, and showcasing their industry expertise. This online presence, optimized for SEO, contributes significantly to their client acquisition efforts by attracting potential clients and establishing trust in the financial market. Bo emphasizes the importance of adaptability in the ever-changing financial market and shares insights about their leadership role, focusing on building a strong and innovative team that isn’t afraid to experiment and test different strategies.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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