Data-Driven Revenue Growth Management in CPG and Retail | Jasmeet Sraw from Insite AI  

Rick Veronese: Pathmonk is the AI for website conversions. With increasing online competition, over 98% of website visitors don’t convert. The ability to successfully show your value proposition and support visitors in the buying journey separates you from the competition online. Pathmonk qualifies and converts leads on your website by figuring out where they are in the buying journey and influencing them in key decision moments with relevant micro experiences like case studies, intro videos, and much more. Stay relevant to your visitors and increase conversions by more than 50%. Add Pathmonk to your website in seconds, let the artificial intelligence do all the work and increase conversions by 50% while you keep doing marketing as usual. Check us out on Pathmonk.com. All right, everybody. Welcome back to Pathmonk Presents. Today we are joined by Jasmeet. It’s the head of growth of Insite AI and, Jasmeet, I’m excited about our conversation today. Glad to have you on the show. How are you doing?

Jasmeet Sraw: Good. And thank you, Rick. Thanks for the opportunity. I’m looking forward to it.

Rick: Of course. So let’s jump right into it. I just gave a quick intro about you and Insite AI, but can you tell us a little bit more about your company and its approach to driving growth and sales?

Jasmeet: Sure. I can definitely do that. Insite AI is the partner of choice for anything related to data, tech, and AI for the CPG and retail industries. We’ve been helping a lot of the Fortune 500 and Fortune 1000 companies in CPG and retail drive growth by leveraging data and AI. Our genesis has been in cloud computing, creating our own enterprise revenue growth management and category management platform from scratch. We’ve layered that with additional services and solutions that fit enterprises, especially in the CPG and retail industries. We’ve been here for seven years, are seeing great traction with our customers, and continue to invest in them and ourselves to grow the company.

Rick: That’s very interesting. It sounds like working with Fortune 500 companies would involve long sales cycles, but correct me if I’m wrong. The challenges of working with such companies are higher, requiring advanced problem-solving and operations at a higher level, right? I’m curious, which types of industries or customers are the best fit for Insite AI?

Jasmeet: Great question. Like I mentioned, two industries fit the bill: consumer products and goods (CPG) and retail. That’s where we thrive. You’re right—to work with Fortune 500 or Fortune 1000 companies in those industries, there has to be a deep understanding of the industry and the specific problems they face. We have a great team that comes from the industry and can understand, relate to, and contextualize their challenges, solving them with our technology. It’s a great combination of talent and tech within our company that helps CPG and retail industries. Regarding sales cycles, it starts with understanding the problem. If we can help clients clearly define their problem statements and articulate them properly, it’s easier to move forward. When clients see that we understand their data, business context, and utility, they’re more willing to work with us. We try to avoid traditional sales cycles where solutions are offered without thoroughly addressing pain points. Instead, we’re targeted and specific, which shortens cycles and increases relevance.

Rick: That’s interesting. You mentioned being specific with your target—something so essential to success. Who exactly is your target customer, and what challenges do you help them overcome?

Jasmeet: Traditionally, our primary audiences within these industries have been sales, category management, and revenue growth management teams. These areas had significant gaps where technology and automation could make a real impact. For example, we help with planning, forecasting, demand variability, and retailer coordination—things like what goes on shelves, promotions, and pricing. Many of these processes were fragmented, happening in disparate systems. We’ve unified them into one cohesive platform, which our CPG customers love. Over time, we’ve expanded to adjacent areas, like working with CIO offices to streamline systems and data orchestration. This expansion has helped us work holistically across enterprises, engaging not just sales teams but also marketing and other connected functions. By addressing interconnected challenges, we’re not just solving individual problems—we’re becoming trusted enterprise-wide partners.

Rick: That makes sense. It sounds like you’ve built a strong foundation with your targeted approach. Let’s say I’m a CMO who doesn’t yet realize I need Insite AI in my life. How would I typically discover you? What are your primary customer acquisition channels?

Jasmeet: Initially, it was purely word of mouth. When we started working with big brands, they loved our solutions and recommended us to their peers. Over time, we’ve leveraged the network effect more strategically. This includes building a strong presence on platforms like LinkedIn and attending industry events where prospects can see Insite AI live in action. Organic search is another channel, as executives often search for solutions to specific challenges. Our CEO and team are also very visible, which helps elevate our brand. For example, if you search for AI in CPG or data solutions, you’ll likely see us and our CEO in those results.

Rick: That’s great—a strong personal brand that complements the company’s presence. Speaking of your online presence, what role does your website play in your overall sales funnel?

Jasmeet: The website is foundational. Even if someone knows me or our team personally, their first step is to visit our website. It must reflect our messaging and value proposition clearly and consistently. Many companies treat their website as a one-and-done project, but we see it as an evolving asset that must keep pace with our growth and offerings. We’re currently revamping our website to better convey the impact we deliver to our customers. The goal is to ensure that anyone visiting can quickly understand who we are, what we do, and how we can solve their problems.

Rick: That’s a great approach. Based on your experience, what makes a great, high-converting website?

Jasmeet: A great website is a replica of your sales and consulting teams. It must communicate clearly and simply, even to someone unfamiliar with technical jargon. Break down your value proposition into bite-sized, relatable pieces. Show visitors how you solve problems and the impact you deliver. Avoid overwhelming them with technical details. Instead, focus on making your message relatable and actionable.

Rick: That’s a fantastic point—simplicity and clarity are key. Let’s pivot a bit. Can you share what a typical day looks like for you as Head of Growth?

Jasmeet: My day revolves around driving growth, which is broad but can be broken into three main areas. First, I focus on identifying and solving the most critical problems for our target industries. This includes defining our go-to-market strategies. Second, I engage with industry executives, customers, and prospects to gather feedback and validate our messaging. Third, I work on expanding revenue channels and creating more opportunities to reach our target audience. It’s a full day of strategizing, executing, and learning from the market.

Rick: That sounds like a busy day! Let’s wrap up with some rapid-fire questions. Are you ready?

Jasmeet: Let’s do it.

Rick: What’s the last book you read, and what stuck with you?

Jasmeet: Singularity is an Error. The takeaway? Singularity is already happening, but we often don’t see all of its impacts.

Rick: If there were no boundaries in technology, what’s one challenge in your role you’d solve immediately?

Jasmeet: I’d create a one-stop shop for all tools and platforms to harmonize data and insights seamlessly.

Rick: What’s one repetitive task you’d automate to free up your time?

Jasmeet: Harmonizing and orchestrating the vast amounts of information generated daily. I’d want a system that delivers actionable insights, reducing mental clutter.

Rick: What advice would you give your younger self starting in this field?

Jasmeet: Focus on building relationships. Transactions will happen, but relationships are what endure and pay off in the long run.

Rick: Great advice. Finally, if someone forgets everything about this interview, what’s the one thing they should remember about you?

Jasmeet: That we’re here to solve your problems in a human way. We understand your challenges, and we’ll work with you to address them effectively and empathetically.

Rick: Perfect. Thank you so much for being on the show, Jasmeet. This was insightful. Wishing you and Insite AI continued success.

Jasmeet: Thank you, Rick. It’s been a pleasure.