Streamlining Property Operations with Smart Software | Karolina Wężyk from Singu

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Alright everyone, welcome to today’s episode of Pathmonk Presents. Today we are joined by Karolina Wężyk. She’s the Head of Growth at Singu. Karolina, welcome to the show.

Karolina: Thank you for having me.

Rick: Of course. Karolina, obviously during our research, reaching out to you, we checked out Singu, but I’d love it if you could give me personally—and our audience—an intro to what you guys do and who you serve.

Karolina: Yeah, of course. The way I like to describe it is: imagine managing your entire building operations in one place, for your entire asset portfolio, accessible anytime, anywhere, and designed in a way that allows your team to collaborate and work efficiently. That’s what Singu does. It replaces outdated, often very manual processes with a streamlined, cloud-based platform that integrates seamlessly with tools you’re already using. This could be your ERP, your warehouse management system, your CRM, your SharePoint, for example.

We are a leading software solution for facility and maintenance management, specifically targeting commercial real estate. We currently cover over 200 million square meters of gross leasable area and serve more than 120,000 users worldwide while enjoying a 99.6% retention rate, which we are very proud of.

So fundamentally, what Singu does is empower its users to take control of their property operations and tap into meaningful savings as a result of improved operational efficiency.

Rick: Got it. Okay, that’s interesting. Is there a specific type of business you find you’re working with the most, or an industry you serve best?

Karolina: Yes. Our primary focus is commercial real estate—specifically warehousing, logistics, shopping centers, retail parks, retail chains, and offices. However, to be honest, given that we’ve been on the market for more than 15 years, our span goes far beyond that. Some of our clients include medical facilities, luxury residential properties, student housing—and I think we even have a zoo in our client base.

Rick: Wow.

Karolina: We definitely have a far reach in terms of the segments we cater to. And we do not discriminate.

Rick: I’m sure you don’t. Who within a company usually reaches out to you? Is it the facility manager? I’m just trying to understand who you do more business with.

Karolina: Yes. Given that we address a pretty simple yet complex problem—the complexity of property operations—we have various end users. Usually, technical managers, tenants (since we have a dedicated tenant portal), and asset managers who are more focused on the dashboard or portfolio view of a property’s performance.

We offer over 15 active modules. The core problem we solve is fragmented data. Managing properties across regional or international portfolios is complicated because decisions are often based on scattered, unstandardized information—sometimes on paper or offline Excel files. That leads to inefficiencies, human error, and costly maintenance.

Singu centralizes all workflows, stakeholders, and data points in one intuitive digital platform. Because of this, we have different user personas—from end users in the field, to asset owners, to tenants. We offer specific value propositions for each.

Rick: Sounds like a variety of roles could benefit from your software. Let’s say I’m a facility manager—how would I find out about you? Can you tell me more about your acquisition channels?

Karolina: Of course. We tap into a wide range of channels. We see many leads coming from organic search—people who already know they have a problem. They’ll search for “facility management solution,” and Singu ranks high in results. From there, they visit our website and book a demo.

Partnerships have also been key. We have sales partners in countries like Japan, Mexico, and Spain where we don’t have a dedicated sales team. We also work with project management firms like PAC Group, or management consultancies who discover issues they can’t solve—but we can—so they recommend us.

We invest heavily in face-to-face interactions too. We attend around 45 industry conferences this year, including facility management-specific events. Recently, we’ve started receiving inbound leads thanks to awards. For example, we were named Retail Tech Provider of the Year at the C Retail Awards and shortlisted for other upcoming awards. These recognitions act as a stamp of approval.

And finally—something that surprised me when I joined—word of mouth. The real estate industry is relationship-based. People talk, especially in local markets like logistics in Poland. Our happy clients become our best marketing. Some even bring Singu to their new companies after changing jobs.

Rick: That face time and word of mouth is impressive—and surprising in a good way. In today’s digital world, it’s easy to forget how powerful in-person connections are.

But you mentioned earlier the website plays a key role in demo bookings. Can you share any insights on what makes a great converting website?

Karolina: Yes. One thing that stood out, and that we focused on recently, was feedback from a client who said: in a world overwhelmed by information, buzzwords aren’t enough anymore. A good website must prove impact.

Of course, the basics still matter—intuitive navigation, user-friendly layout, and clear CTAs. But what really worked for us was building a strong resource library. We showcase case studies, use cases, and testimonials with tangible KPIs.

We format these to be digestible—not a 20-page Times New Roman PDF—but visual, real-world examples. We even filmed some of them at our clients’ sites to show real adoption.

Once we focused on these value-driven stories, demo bookings increased significantly. We also noticed something else: our core markets want localized, personalized content. That doesn’t just mean different languages. It means tailored examples, like a facility manager in a warehouse reading about a warehouse case study, with a quote from someone just like them.

Each market has its own nuances—legislation, service standards, competitive landscape. Capturing that detail helps users feel seen and understood. It’s an ongoing effort, but incredibly important.

Rick: Definitely. And case studies may sound simple, but they’re so effective. Thanks for that advice.

Okay, since we’re coming toward the end of the interview, I want to switch gears a little. We have a rapid-fire question segment. The only rule, Karolina: short and crisp answers only. Ready?

Karolina: Yes!

Rick: What’s one thing you need to focus on every day?

Karolina: Collaboration—breaking down silos.

Rick: Last book you read?

Karolina: Measure What Matters by John Doerr.

Rick: What’s one single thing Singu is focusing on the most right now?

Karolina: International expansion.

Rick: Imagine no tech limitations. What’s one thing you wish you had in your role as Head of Growth?

Karolina: An AI-powered platform that centralizes all marketing data from all channels and gives a full 360° view of the customer journey.

Rick: One task you do every day that you’d love to automate?

Karolina: Integrating and analyzing outreach data across all platforms. I want to see, in one place, what users did, why they left, what they last saw—so we can act on it quickly and adjust strategies in real time.

Rick: Sounds like a dream tool. If anyone is building that—get in touch with Karolina.

Karolina: Yes, exactly!

Rick: Karolina, thank you so much for being on the show today. I want to give you the last word. If someone forgets everything we discussed, what’s the one thing they should remember about Singu?

Karolina: The problem we solve—lack of centralized property data—doesn’t sound like rocket science, but it causes serious inefficiencies. Our simple solution tackles it at the root, saving time and resources.

Rick: Amazing. And if anyone wants to check out Singu, where should they go?

Karolina: singu.com

Rick: Easy enough. Karolina, thanks again for joining us today. I hope we talk again soon.

Karolina: Fantastic. Thank you so much for having me—and I look forward to staying in touch.

Rick: Bye everyone.