AI Video Creation Made Simple Like Never Before | Abhilash Hande from InVideo

Kevin Shirley: Welcome to the Pathmonk Presents podcast. Pathmonk is the AI for website conversions. With increasing online competition, over 98% of website visitors don’t convert. The ability to successfully show your value proposition and support visitors in their buying journey separates you from the competition online. Pathmonk qualifies and converts leads on your website by figuring out where they are in the buying journey and influencing them in key decision moments. With relevant micro experiences like case studies, intro videos, and much more. Stay relevant to your visitors and increase conversion by 50% by adding Pathmonk to your website in seconds, letting the artificial intelligence do all the work and increase conversions by 50% while you keep doing marketing as usual. Check us out on pathmonk.com. Hey everybody. Welcome to the Pathmonk Presents podcast. Today we’ve got an awesome guest, one of the founding team members from the company InVideo. We’ve got Abhilash. How are you doing today, Abhilash?

Abhilash Hande: Good, good, great. Couldn’t be more excited to be on Pathmonk. How have you been, Kevin?

Kevin Shirley: I’ve been really, really good. And being such an interesting video company, also in a similar space as us, we’re really looking forward to having you on the show. I know it’s a little early for you, so I’ll try to keep things a little exciting and bring the energy up. Sound good?

Abhilash: Sounds good.

Kevin Shirley: To get things started, I wanted you to tell us a little bit about InVideo. Kind of like in your own words. What’s InVideo all about?

Abhilash: So, InVideo is an AI video creation platform that essentially enables you to bring any idea or story that you might have into reality in the form of a video. It will take your idea—literally just type it in—and turn that into an engaging script. It finds extremely high-quality footage to go with it. We’re very soon coming out with generative capabilities, so even if we don’t find a stock footage clip to match, we’ll create something that is super relevant. We add an extremely human-sounding voiceover—you can even clone your own voice to narrate the video. We’ll add subtitles—everything from start to finish that it takes to create a publish-ready video.

Unlike platforms that generate individual clips for you to piece together, we’re solving for taking your idea or story and giving you a full-length, publish-ready video.

Kevin Shirley: On your website, it couldn’t be more clear. You guys say “text prompts to video,” making it as easy as possible for everyone to understand. It seems like this has been a great way for the audience and the public to get to know about you, right?

Abhilash: Yeah, it has.

Kevin Shirley: Speaking of your audience, I wanted to move on. When we talk about the problems you’re solving for your audience, what are some of the problems you’re typically solving and who are you solving them for?

Abhilash: If you think about how people currently communicate their ideas, most would say they’re not creative. But deep down, everyone has their own original set of ideas, stories, or insights they want to express. The challenge has always been the lack of tools that remove friction between thought and execution. Video especially feels like a hassle-filled medium.

What InVideo does is take away those bottlenecks. It gives you a very complete first cut of your video, and you can further refine it using text commands like, “Change the subtitle style” or “Make the voiceover sound more like Morgan Freeman.” It understands those commands and updates the video accordingly.

We’ve been working on this vision for nearly eight years, and now, there’s essentially no cap on the ideas you can bring to life.

Kevin Shirley: When I think about it, it’s like people saying, “I could be creative with music, but I don’t know how to play an instrument,” or “I could be creative with art, but I don’t know how to draw.” But with something like this, everyone knows how to type their ideas into text. InVideo brings those to life, right?

Abhilash: Exactly. It’s not just a magic button, but it significantly reduces the friction. You can give it prompts like, “Create a one-minute YouTube video on this topic with examples for X audience.” By the time you’ve finished your daily tasks, it’s ready with a polished first cut for you to refine.

Kevin Shirley: That’s really exciting. It’s a tool for creativity and practicality, whether for artistic expression or something functional like a sales presentation. You’ve truly made it frictionless.

Abhilash: That’s the goal—creative liberation and empowerment.

Kevin Shirley: I wanted to shift the conversation toward growth and marketing. How does your audience typically find out about you?

Abhilash: We’ve been in the business for a while, so we’ve nailed multiple channels: SEO, performance marketing (Facebook and Google Ads), and creator partnerships. We were among the first to work with creators in a way that made financial sense for us. For example, we’ve ensured that every creator partnership we’ve done has been profitable. That’s something many brands struggle to achieve.

Kevin Shirley: And speaking of creator partnerships, what role does that play in your go-to-market strategy?

Abhilash: Creator partnerships are one of our top two channels for driving bottom-of-the-funnel revenue. We’ve built expertise in structuring partnerships that align with our CAC-to-LTV ratio. We understand whether we’re aiming for direct signups or using creators to influence other channels. For instance, we’ve found success with YouTube for high-intent searches, but to reach people earlier in their journey, we focus on short-form platforms like Instagram and TikTok.

Kevin Shirley: It’s fascinating to see how you’ve evolved and prioritized creator partnerships. Now, let’s move into the Rapid Fire round. Short, crisp answers—ready?

Abhilash: Ready!

Kevin Shirley: What’s the last book you read?

Abhilash: Skin in the Game by Nassim Nicholas Taleb.

Kevin Shirley: What’s one thing your company is focused on the most right now?

Abhilash: Launching a new product with generative video capabilities.

Kevin Shirley: If there were no boundaries in technology, what’s one thing you’d want to fix in your role?

Abhilash: An automated, secure EA for managing tasks and payments.

Kevin Shirley: What’s one piece of advice you’d give your younger self?

Abhilash: Save time for quality problems. Work on creative challenges that excite you—they’ll compound over time.

Kevin Shirley: That’s excellent advice. Finally, if someone forgets everything about this interview, what’s the one thing they should remember about InVideo?

Abhilash: Your ideas and stories matter, and InVideo empowers you to bring them to life effortlessly.

Kevin Shirley: Thank you so much, Abhilash. This was a fantastic conversation. Everyone, check out InVideo at invideo.com. Thank you!

Abhilash: Thank you!