Analyze Website Visitor Interactions to Make Impactful Changes | Interview with Ben and Joshua Somerville from Farsiight

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Introduction

“Everyone knows of course that only customers create value. You can create all the products in the world, you can have all the inventory in the world, but if you don’t have a customer, you don’t have a business.”  Customers have the power to influence the rise or fall of a business and those who put customers first can often relish in success. Ben and Joshua Somerville, founders of Farsiight, do just that.

Farsiight is a paid acquisition agency specializing in performance marketing and creativity for online businesses, helping them scale revenue profitably. These two guests are all about the people, focusing on client retention and service. To amplify user experience Farsiight has focused on further developing their website, aiming to increase traffic and analyze website visitor interactions to make impactful changes.

Customers are even more powerful before with technology backing and driving their purchasing decisions. Ben and Josh want to be leaders in content and ensure that their website offers the ultimate user experience and is purpose-built for lead generation. To do this they continue to analyze website visitor interactions using the data to make impactful and revenue-generating changes to each stage of the buying journey.

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