Making brands memorable is becoming more challenging as users want to be quickly impressed in the fast-paced digital world. Naturally, we revert to statistics and life-changing features that can be simply boring or overwhelming. Storytelling is becoming a more impactful way to maintain your visitors’ interest and ultimately promote memorability.
Simon Hjorth, COO of OneAffiniti is working to clearly articulate their story on resonating landing pages. OneAffiniti offers a service-enabled technology platform to create customized, scalable through-channel marketing programs. As they amplify growth for both brands and partners OneAffiniti wants to showcase their advantages through stories.
Their content is written from the perspective of a client to encourage easier understanding and a quicker connection to their solution. As users are directed through Resonating Landing Pages the OneAffiniti team aims to continue to refine and provide clear and actionable messaging.