Today’s episode is about B2B content and why content does or doesn’t convert. This podcast features Jon Simmonds CEO of Rocket Science.
The company focuses on B2B content to help your businesses increase your leads and new customers through Twitter, Instagram, LinkedIn, and Facebook. Rocket Science is not just a social media marketing agency, they also do LinkedIn training to generate new leads for higher conversion rates.
Jon Simmonds discusses how a sophisticated blog program can still fail, as well as how very good content can still not convert. Simmonds also mentioned in the podcast the importance of matching copywriting to your personas. These things will help you expand what you can do.