pathmonk blog

Stay on top of marketing trends in 5 minutes

Keep up to date with the most informative marketing content about AI, new tools, and growth strategies.

Receive the best hand-picked content by joining our newsletter 👉

Most Read

How do you stop getting leads who just want free info?

Free resources aren’t the problem. Learn how intent-based experiences help you stop freebie seekers and turn the right visitors into conversions.

How do I balance simplifying my funnel versus adding qualification steps in forms?

Struggling between shorter funnels and better lead qualification? Learn when to simplify, when to qualify, and how to improve conversion quality.

Is cheap lead generation always a red flag?

Cheap lead generation isn’t always bad. Discover when low CPL works, when it breaks your funnel, and how to reduce lead costs by improving conversion.

What is a good conversion rate benchmark for my industry? [2026 UPDATE]

Industry conversion rate benchmarks can be useful, but only with context. See real data, typical ranges, and what matters more than averages.

How do you generate leads when you don’t even fully know your ICP yet?

You don’t need a perfect ICP to generate leads. Start with a working hypothesis, run learning-focused lead gen, and let conversion data shape your ICP.

Is conversion rate optimization worth the investment? What to expect in terms of ROI

Learn when conversion rate optimization makes sense as an investment, and why results depend more on context than benchmarks.

Add to cart, not heartbreak – a guide to e-commerce UX

Learn how to improve your e-commerce store's user experience (UX) and boost sales. This guide covers the key design principles for a high-converting site.

Pathmonk selected from over 1,200 applicants to join INSEAD’s AI Venture Lab 2025

Pathmonk has been officially selected to join the 2025 AI Venture Lab Sprint powered by INSEAD, one of the world’s leading innovation accelerators.

What’s the future of PPC in an AI world? How to outsmart the algorithm

Discover how AI is transforming PPC from keyword bidding to intent orchestration. Learn how to future-proof your paid search strategy.

From smart A/B testing to agentic AI: what are the innovations shaping CRO?

Discover the latest conversion rate optimization trends transforming marketing that boost engagement and conversions.

How marketers can write (much) better AI prompts

Learn how to write better AI prompts for marketing tasks like content creation, ad copy, and messaging. Get practical tips, examples, and templates.

How to build an ABM program (that actually works)

A practical guide to account-based marketing for B2B teams. Learn how to create a focused ABM strategy and generate high-quality leads.

Subscribe to our newsletter

Become 'The smartest marketer in the room'.
Once a week, every Tuesday, let's have marketing for breakfast.

Keep learning

Super power your marketing skills with our resources

Free ebooks, templates, and
courses are waiting for you

Straight to the chase content
to expand your knowledge

20 min episodes with data-backed
success & failure stories