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What is a good conversion rate benchmark for my industry? [2026 UPDATE]

Industry conversion rate benchmarks can be useful, but only with context. See real data, typical ranges, and what matters more than averages.

How do you generate leads when you don’t even fully know your ICP yet?

You don’t need a perfect ICP to generate leads. Start with a working hypothesis, run learning-focused lead gen, and let conversion data shape your ICP.

Is conversion rate optimization worth the investment? What to expect in terms of ROI

Learn when conversion rate optimization makes sense as an investment, and why results depend more on context than benchmarks.

Add to cart, not heartbreak – a guide to e-commerce UX

Learn how to improve your e-commerce store's user experience (UX) and boost sales. This guide covers the key design principles for a high-converting site.

Pathmonk selected from over 1,200 applicants to join INSEAD’s AI Venture Lab 2025

Pathmonk has been officially selected to join the 2025 AI Venture Lab Sprint powered by INSEAD, one of the world’s leading innovation accelerators.

What’s the future of PPC in an AI world? How to outsmart the algorithm

Discover how AI is transforming PPC from keyword bidding to intent orchestration. Learn how to future-proof your paid search strategy.

From smart A/B testing to agentic AI: what are the innovations shaping CRO?

Discover the latest conversion rate optimization trends transforming marketing that boost engagement and conversions.

How marketers can write (much) better AI prompts

Learn how to write better AI prompts for marketing tasks like content creation, ad copy, and messaging. Get practical tips, examples, and templates.

How to build an ABM program (that actually works)

A practical guide to account-based marketing for B2B teams. Learn how to create a focused ABM strategy and generate high-quality leads.

How smart marketers use summer to upgrade their conversion strategy

Discover why smart marketers use the summer slowdown to audit their funnels, test AI-powered personalization, and improve conversion rates.

Is your ad spend fueling growth, or just burning cash? Why PPC is killing your marketing

PPC isn’t what it used to be. Learn why rising ad costs and broken tracking are killing ROI, and how smarter CRO can finally make your ad spend work again.

Why customer journey mapping is the #1 investment for CX leaders in 2025

Unlock the power of customer journey mapping in 2025. Explore strategies, trends, and tools that help CX leaders drive growth.

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