pathmonk blog

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ChatGPT is changing how users search for information, reducing reliance on Google and impacting website traffic. Learn how AI-powered search is reshaping SEO.

Learn how ChatGPT gathers and ranks product information, and discover actionable strategies to optimize your content for AI-driven recommendations.

Struggling to sell CRO to your CFO? Learn how to prove its ROI with clear metrics, real-world examples, and strategies to secure executive buy-in.

Discover how conversion rate optimization (CRO) will lower ads CPL and CPA by enhancing customer experience and increasing conversions.

Discover the top CRO certifications & courses to boost your marketing skills, drive conversions, and advance your career.

Dive into the essentials of Technical SEO vs. On-Page SEO to understand the backbone of search optimization. Perfect for beginners and seasoned marketers alike, this guide demystifies the critical components of a successful SEO strategy.

Learn how to conduct effective market research to gain insights and drive business decisions including methodologies and practical templates

Unlock instant marketing insights with conversational analytics—the AI-driven tool that lets you ask questions about your data without digging through reports.

Discover how to perform pricing split testing and why it directly affects your website's conversion rate.

Discover how B2C customer journey touchpoints work, how many are needed to make a sale, and how you can optimize each touchpoint for higher conversion rates.

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