Pathmonk blog

Practical strategies for the Awareness stage of the buyer's journey. After buyers realize they have a problem, they are eager to discover solutions.

The buyer's journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.

We go into depth on the importance of pain points in the B2B Buyers' journey and how you can identify them if you aren’t already aware of them.

Tessa Gunn is new to the company, their marketing strategy is still young, however, they are sure to leverage experts’ knowledge to education on their website.

Jesse Tevelow, the founder, is focused on the community. With a lead-nurturing marketing funnel, the team takes the time to develop strong relationships.

James Avery, the founder, is proud to offer open-source resources, allowing Kevel’s sales team to prioritize and acquire high-quality leads.

David Wolfe, CEO of Inguo. is sure to offer enough resources on their website to guide prospective clients in order to showcase how they have gone-beyond.

As 3SidedCube offers bespoke software, ultimately very selective in their clientele, they have set criteria to qualify high-quality leads and create an impact.

With the goal to digitally transform businesses, FutureTech is of course, eager to utilize artificial intelligence to automate their own client acquisition

In order to qualify and gain clients, they examine their website through the eyes of a potential customer. Aaron knows his website is a living breathing thing.

The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.

In Stopwatch Creative’s case, their ultimate goal is simplicity as they continue to develop their website and simplify the sales cycle.

LocalLogic has perfected a modern buying experience with a one-click option to add their product to your page. They work towards showcasing their product.

Bubo.ai offers the most effective way for you to increase your net profit and leverage Customer Value-Based pricing. Optimize your pricing and reap the rewards!

CRMNEXT finds a unique way to grow a SaaS product through local communities. Using the micro-journey experience to gain acquisitions.

Landing pages are often the first thing your audience sees of your business. As such, they’re a fantastic opportunity for generating leads.