Pathmonk blog

As clients describe the technology as ‘my little slice of heaven’ and ‘the best investment I’ve ever made’ word of mouth is key to Eight Sleep's eCommerce sales.

Click Funnels has taken the online sales and marketing world by storm in recent years. There's a lot to love, but it's not without its drawbacks too.

Nick Talbert looks to expand on organic growth with a focus on communication. To reduce all barriers for users the team looks to optimize communication.

There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend.

fusion180 assists their clients with website development but they have noticed a common challenge: capturing the data points to understand website users.

Heatmaps are easy to understand, but if you try to comprehend them without questioning their true meaning, you won't find the answers you want.

The benefits of website personalization are all over the internet, but most people don't know that it can be bolstered with artificial intelligence.

Using heatmaps can give you an easy visual report to understand your visitors’ interaction with your website. Learn more here!!!

A conversion funnel is used in online businesses to describe the direction a user takes on the site. Learn more about conversion funnels.

B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.

As Somebody Digital focus on expanding their brand in the digital space, the team is working to execute and optimize case studies to develop trust.

As everything goes online, data is more prevalent and Adam Epstein of Boosted works to qualify leads rapidly by utilizing valuable and well-sourced data.

Practical strategies for the Decision stage of the buyer's journey. Buyers have already decided on a solution category. Time to convert.

Practical strategies for the Consideration stage of the buyer's journey. During the Consideration stage, buyers have defined their goal, what next?

Practical strategies for the Awareness stage of the buyer's journey. After buyers realize they have a problem, they are eager to discover solutions.

The buyer's journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.