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GA4 Attribution Model Explained (And How to Optimize Your Touchpoints for Conversions)
Learn how Google Analytics 4 (GA4) attribution models work and gain valuable insights on optimizing touchpoints for conversions with machine learning-powered software Pathmonk Intelligence.
The Science of High-Converting Landing Pages
Elevate your digital presence and boost conversion rates as we delve into proven strategies and best practices for creating landing pages that captivate and convert.
Overcoming Data Fragmentation in Cookieless Advertising
Discover effective strategies for overcoming data fragmentation, ensuring seamless campaigns in the evolving landscape. Stay ahead in the post-cookie era with insights into cohesive and impactful advertising practices.
10 New Year’s Resolutions Every Marketer Needs
Discover the 10 strategic goals every marketer needs for a successful year ahead. Stay consistent and take your marketing career to the next level.
Retargeting Advertising Worst Practices: What Marketers Should Never Do
From aggressive ad frequency to intrusive methods, learn how to refine your retargeting advertising for meaningful customer engagement and improved ROI.
Unlocking Growth: 6 Benefits of Data-Driven Marketing
Discover the benefits of data-driven marketing: optimized campaigns, informed decisions, and sustained success in a hyper-competitive landscape
Lean Marketing: Applying Agile Principles for Marketing Efficiency
Unlock efficiency with lean marketing principles: short iterative cycles, scrum teams, and generative AI integration for rapid adaptation and data-driven success.
Using FOMO to Boost Your Performance: 6 FOMO Marketing Examples
Unleash the Fear of Missing Out to boost sales, build loyalty, and create a cult following. Learn from FOMO marketing examples of brands like Nike, Starbucks, and Supreme.
AI Trends in 2024: What Will The Future Look Like?
Discover the transformative power of AI trends in 2024 for marketing, motor, VR/AR, cybersecurity, sustainability, and education.
How Can Companies Achieve Net Zero Emissions in 2024? (With real examples)
Net-zero emissions are possible and businesses can lead the way. Learn from companies like Microsoft, IKEA, and Unilever, who have reduced their emissions
What is Google’s gBraid Parameter and How Will it Impact Google Ads?
Learn about Google Ads two new URL parameters, the WBRAID and gBraid parameter, and how this will affect your results.
Marketing Predictions For 2024 Made by an AI (And Debated by a Human)
We let ChatGPT explore the hottest marketing predictions for 2024 and our marketing experts join the debate.
What is the CHAMP Qualification Framework?
CHAMP stands for Challenges, Authority, Money, and Prioritization. Each one is part of qualifying leads to see if prospects will become customers.
The 10 Best Podcasts About AI (Artificial Intelligence)
Listen to the top 10 best podcasts about artificial intelligence, discover topics like societal transformations, future of work, real stories, practical applications...
Top 10 Best LinkedIn Influencers about AI Marketing to Follow
Explore the best of LinkedIn influencers about AI Marketing! Dive into the world of thought leaders shaping the future and get access to tips and strategies
How to Get More Revenue from Your Christmas Marketing Campaigns with AI
Discover how the transformative power of Artificial Intelligence can revolutionize your Christmas marketing campaigns and automatically improve your ROI.
