Is Google Analytics lying to you? A technical look at modeled and hidden data on GA4
Discover how GA4 models users, hides long-tail data, and why your numbers don’t match reality after the December 2025 consent mode update.
Discover how GA4 models users, hides long-tail data, and why your numbers don’t match reality after the December 2025 consent mode update.

Discover how Pathmonk measures uplift with rigorous math. Learn why 50/50 traffic splits, control groups, and significance testing ensure real results.

Discover how to identify the companies visiting your B2B website, understand their intent, and turn anonymous traffic into actionable leads using Pathmonk.
Learn how to train Pathmonk’s AI with simple tasks that improve personalization, speed up results, and boost your website’s performance.
Track website events with Pathmonk using Web URL Goals, Pixels, 3rd-party integrations, and Thank-You Pages to optimize conversions effortlessly.
Generate more leads by redirecting users to high-converting lead pages, embedding lead forms, pre-qualifying leads, and using gated content to capture emails.
Increase trial signups by triggering signup popups, capturing user details for onboarding, and redirecting visitors to your trial page at peak intent moments.
Drive more e-commerce sales by promoting bestsellers, helping customers choose products, revealing discounts, and optimizing product promotions.
Boost inbound calls by triggering click-to-call CTAs, capturing phone numbers for follow-ups, and optimizing direct call interactions.
Increase booked demos by redirecting visitors to your scheduling page, embedding a booking tool, or pre-qualifying leads with Pathmonk’s microexperiences.
Discover how GA4 models users, hides long-tail data, and why your numbers don’t match reality after the December 2025 consent mode update.

Discover how Pathmonk measures uplift with rigorous math. Learn why 50/50 traffic splits, control groups, and significance testing ensure real results.

Discover how to identify the companies visiting your B2B website, understand their intent, and turn anonymous traffic into actionable leads using Pathmonk.
Learn how to train Pathmonk’s AI with simple tasks that improve personalization, speed up results, and boost your website’s performance.
Track website events with Pathmonk using Web URL Goals, Pixels, 3rd-party integrations, and Thank-You Pages to optimize conversions effortlessly.
Generate more leads by redirecting users to high-converting lead pages, embedding lead forms, pre-qualifying leads, and using gated content to capture emails.
Increase trial signups by triggering signup popups, capturing user details for onboarding, and redirecting visitors to your trial page at peak intent moments.
Drive more e-commerce sales by promoting bestsellers, helping customers choose products, revealing discounts, and optimizing product promotions.
Boost inbound calls by triggering click-to-call CTAs, capturing phone numbers for follow-ups, and optimizing direct call interactions.
Increase booked demos by redirecting visitors to your scheduling page, embedding a booking tool, or pre-qualifying leads with Pathmonk’s microexperiences.
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