From generating awareness, building trust and credibility to an endorsement converting customers; influencers should be a part of any buying journey.

We welcomed Marketing Director, Jennifer Pascoe who dives into their industry, who they serve, and how they support the buyer’s journey of a wide target market.

Head of Marketing at Finmark, Nicole Markisohn dives into the value of content for their growing start-up and how it is crucial to support each buying journey stage.

Oliver, Head of Growth dives into his perspective on growth and he looks to streamline and enhance the user experience for their offline personas.

Senior marketing manager, Eric Sleeth reminds us of the value a website plays in providing independence to the audience and creating a more engaged audience.

Leslie Denson dives into their audience and how she is working to better serve varying buyer personas and support their journeys to conversion.

Kristin Hennessy discussed their unique SaaS product and how they work to reach their audience and ultimately support this new and dynamic buying journey.

Chief Marketing Officer, Jason Dyer, dives into who they serve and how they work to market in this dynamic industry with digital growth at the forefront.

Consensus improves the buying experience with their software that automates the product demo. Garin Hess dives into how they work to serve sales engineers.

Alessandra offers us insights into the building of their brand awareness, content marketing, and how they are looking to further support the buying journey.

With a focus on support-led growth coupled with pain-point messaging Pingboard’s user experience is heightened and their customer buying journey is supported.

A content-driven buying journey can be crucial to fully support a prospect’s journey. Fiona discusses how they use content to acquire new clients.

With a broad range of personas looking to upskill with TRANSFRVR, Bharanidharan dives into how they use their website to support persona-driven buying journeys.

Messaging is crucial and battling the challenges of complex-product messaging is Aaron Mellman, Marketing Director at Aiden Technologies.

Mark Huber, director of growth, passionately discusses the misconceptions of Account-based marketing and how good ABM is good demand generation.

Behind every successful brand, there is a collection of valuable and relevant content. Looking to highlight and prioritize content marketing is Abhishek Sen.

Dan Quirk, like us, is a lover of conversion rate optimization and he is eager to gain organic traffic to start supporting the buying journey of their start-up.

The B2B SaaS market is forever booming and expanding. Sharon Smith dives into the importance of combining inbound and outbound strategies for growth.

Data is critical in supporting intelligent demand, digital transformation, and user experience, yet businesses seem to miss out on quality and impactful data.

KC Chan dives into the varying personas and intricacies of the business while highlighting the importance of user experience in this vertical.

When it comes to client acquisition and supporting their buying journey the team at Demand Spring embraces quality content, reputation management, and MarTech.

Amy, Senior Producer at Show Imaging, dives into their adaption during the pandemic, how they support the buying journey and drive growth through storytelling.

Conor from LinearB offers us a great overview of whom they serve and why they do it while diving into the role of community growth in their buying journey.

As their website is a key channel to lead generation Anna looks to create a clear and responsive buying journey while encouraging a multi-channel sales funnel.

The co-founder, Jeroen Corthout dives into the crucial role of their website in the early buying stages and his perspective on growth and marketing.

As online connections lack authenticity we can find ways to build a personal connection like the Director of Marketing, Josh is doing on their premium website.

Customer communication and satisfaction are essential to business growth, and customer retention. Jeff Hyde reminds us that we’re still in the people business.

Director of Growth and Partnerships, Kaitlynn, has witnessed increased leads and conversions with their transparent website that is simple and frictionless.

Hammad Mirza, Head of Growth and Marketing believes a landing page that supports, and is appropriate to channels of origin is crucial to the buyer’s journey.

As their major audience base thrives in independent research, the director of marketing, Kaylan, works to serve and support that independent buying journey.